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  "documentTitle": "Barclays US Consumer Bank 2024 Barclays Travel Rewards and Loyalty Report",
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      "text": "While Baby Boomers will travel the least for business this year (7%), they will travel the most for leisure (93%). Millennials will travel the most for business this year (30%) out of the age groups surveyed. However, leisure is top of mind for all age groups with Gen X (79%), Millennials (69%), and Gen Z (70%) all planning getaways.",
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      "text": "Depending on where consumers are in their stage of life, this influenced travel plans and how they view rewards. Though not always drastic sways in the data, it is clear that Millennials are the most prudent and enthusiastic when it comes to collecting rewards and the most dependent on rewards for leisure travel.",
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      "text": "Millennials (83%) are more likely to be currently enrolled in a rewards program than their peers (75% for Gen Z, Gen X, and Baby Boomers). Priority perks for them included airline miles (72%) and hotel points (67%). When it comes to leisure travel, 85% of Millennials can’t imagine taking the kinds of trips they do without the benefits of loyalty programs (comparatively, only 61% of Baby Boomers answered the same way). Perhaps it is true that when you work hard, you also play hard, or at least find value in making dream trips more possible through rewards.",
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