{
  "docId": "019dd923-5e88-73ef-bd5b-df6c94a0b5c5",
  "docSlug": "b47bc60442f7ff27",
  "documentTitle": "Barclays US Consumer Bank 2024 Barclays Travel Rewards and Loyalty Report",
  "authorId": "Barclays",
  "authorName": "Barclays",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 1,
  "pageCount": 10,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/lwzhzA54za0IaVYy-BsKceA3K2pHqy6wsWMbZE8-rOU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDdiYzYwNDQyZjdmZjI3L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-df6c94a0b5c5/1",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-df6c94a0b5c5",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-df6c94a0b5c5.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-df6c94a0b5c5#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 0.358,
        "x": 0.127,
        "y": 0.68
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1495b942-11e9-4977-b79f-e323afc1dc86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.796,
        "w": 0.856,
        "x": 0.072,
        "y": 0.102
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ff6fd58-b3f3-46f0-bbc2-c1bad023af26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.07,
        "x": 0.127,
        "y": 0.603
      },
      "kind": "paragraph",
      "text": "May 2024",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e5989bc-e542-459b-b3d2-3b3d27e839a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.495,
        "x": 0.127,
        "y": 0.328
      },
      "kind": "title",
      "text": "2024 Travel Rewards and Loyalty Report",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "385598ab-fe31-4a1a-a4d6-7998fcb6c1ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.215,
        "x": 0.127,
        "y": 0.283
      },
      "kind": "title",
      "text": "BARCLAYS US CONSUMER BANK'S",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a144f6b6-a805-4a9d-8ef5-1334a5e96b60",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-8059-08d8c6af78bf",
      "evidence": "Aspirational beach/vacation imagery primes desire for travel",
      "confidence": 70
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-8059-07df7f3eba51",
      "evidence": "Full-bleed lifestyle photo of couple on tropical vacation dominates cover",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/SIk3sbm2fxgNd6FdzUgUR6cHmkWAF39Cz6o6B9lOSJk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDdiYzYwNDQyZjdmZjI3L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/n_A_QXz1InckXZ7m_Zs5y5x0itMlb86VRvtvrLB7wbM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDdiYzYwNDQyZjdmZjI3L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/iq-QPL3jn2SHllzR04XMXDYShHkGfexWji1h7_fJcgg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iNDdiYzYwNDQyZjdmZjI3L3AwMDEucG5n"
}