{
  "docId": "019dd923-5e88-73ef-bd5b-d8030aae025a",
  "docSlug": "5266758cbcf8e242",
  "documentTitle": "SUBC Barclays 2019 F.pdf.downloadasset",
  "authorId": "Barclays",
  "authorName": "Subsea 7",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 20,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "pie_chart",
    "big_number",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-d8030aae025a/5",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-d8030aae025a",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-d8030aae025a.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-d8030aae025a#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.771,
        "w": 0.211,
        "x": 0.408,
        "y": 0.225
      },
      "kind": "chart",
      "text": "2018 Revenue $4.1 billion",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c9e538b-ecc4-4925-b25d-ed08f986ef31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.126,
        "w": 0.326,
        "x": 0.095,
        "y": 0.757
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0c179da-3e8d-4457-856f-e56df36d2de8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.136,
        "w": 0.289,
        "x": 0.06,
        "y": 0.468
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb96342f-4990-4216-9761-31575fc44471",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.128,
        "w": 0.272,
        "x": 0.716,
        "y": 0.541
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef049419-8b32-4320-96f2-66b29092cb68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "2018 Revenue: $4.1 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6d-758e-9b9f-ca2ab5b493bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.333,
        "x": 0.057,
        "y": 0.245
      },
      "kind": "paragraph",
      "text": "Life of Field: i-Tech 7 is a progressive and pioneering subsea life of field partner delivering Inspection, Repair and Maintenance solutions to offshore energy developments.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a51c58a-858f-401e-93a5-9df1899ff5f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.105,
        "w": 0.255,
        "x": 0.716,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "SURF and Conventional: Subsea 7 is a global leader in offshore energy construction projects, operating in all water depths and conditions.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96b6b49d-0873-4d5d-bd56-bcae01556421",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.333,
        "y": 0.795
      },
      "kind": "paragraph",
      "text": "Renewables and Heavy Lifting: Seaway 7 is a highly capable and experienced partner for the delivery of offshore wind farm projects, specialist heavy lifting and cable-lay services.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa77b736-11bd-4d4c-ae76-f577a0d3fac1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.352,
        "x": 0.046,
        "y": 0.125
      },
      "kind": "title",
      "text": "Our market segments",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfc13166-4b0b-4f62-b48f-33277001c341",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-196f-705e-9a4c-0d754991a57f",
      "evidence": "Pie chart correctly chosen for parts-of-whole revenue split.",
      "confidence": 85
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-196f-705e-9a4c-115e122745f0",
      "evidence": "Three distinct colors per segment (navy, red, light blue) carried through deck.",
      "confidence": 80
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-196f-705e-9a4c-1b66776855a4",
      "evidence": "$4.1bn 2018 revenue, $3.2bn (78%), $0.7bn (16%), $0.2bn (6%).",
      "confidence": 85
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-196f-705e-9a4c-16ceabc97d8f",
      "evidence": "Central pie + three labelled callouts radiating to segment imagery.",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation",
      "slug": null,
      "matchId": "32c5d223-cde8-459d-bbab-634b61c3ed29",
      "evidence": "The slide explicitly breaks down the company's revenue into three distinct market segments.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "019dd95a-07a7-7579-bd60-3e6501bf6ce5",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Capabilities lifecycle (p3), CR/scale stats (p4), $4.1bn segment pie (p5).",
      "position": 1,
      "confidence": 65,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 5,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-08f7-737a-a004-f98b21fd01b5",
      "evidence": "Aggregate pie on p5 then dedicated SURF (p6), Life of Field (p7), Renewables (p8) segment slides.",
      "position": 1,
      "objective": "Decompose the $4.1bn business into three segments and detail each",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 90,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}