{
  "docId": "019dd923-5e88-73ef-bd5b-d1cc6026bb50",
  "docSlug": "c5086f7265ed8cb4",
  "documentTitle": "The J M Smucker Co 2023 Barclays Presentation",
  "authorId": "Barclays",
  "authorName": "The J.M. Smucker Co",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 45,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Slide 14 of a presentation, likely for J.M. Smucker Co.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "logo_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-d1cc6026bb50/14",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-d1cc6026bb50",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-d1cc6026bb50.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-d1cc6026bb50#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "image",
      "text": "Dunkin, Cafe Bustelo, Folgers logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7f661b7-886a-418b-9b3f-09428540372d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.5,
        "x": 0.5,
        "y": 0
      },
      "kind": "image",
      "text": "Woman drinking coffee",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e27c744d-d8a7-4e88-b101-c0b16595fe81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "metric",
      "text": "26% Share of Market",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "229fe9a9-0ec1-4279-b5af-e29db4af849b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.28,
        "y": 0.5
      },
      "kind": "metric",
      "text": "3 of TOP 7 coffee brands",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56f4da21-97cc-4ce1-9bd7-7511a1a7302e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Share: 26%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-103f-77d9-80c8-fa4cbaee3123",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.4,
        "x": 0.01,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "SOURCE: SMUCKER INTERNAL MULTI-OUTLET SHARE REPORT 52 WEEKS ENDED JULY 16, 2023.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41deb9fd-6646-4980-a6dc-c84b02d0ffb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "title",
      "text": "#1 U.S. BRANDED AT-HOME COFFEE MANUFACTURER",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57a0bc6e-d031-4cf1-ba34-633895d3f0f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "COFFEE PORTFOLIO",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a36f1672-3aa0-4c3d-bd91-d2f5acc3c092",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-196f-705e-9a4d-71b965497eaf",
      "evidence": "Title literally 'Number 1 US Branded At-Home Coffee Manufacturer'",
      "confidence": 85
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-196f-705e-9a4d-76695df3133d",
      "evidence": "#1 position claim",
      "confidence": 75
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-196f-705e-9a4d-7932d7591612",
      "evidence": "Brand authority anchors message",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 14,
      "beatId": "019dd95a-07a7-7579-bd60-560494fb72f0",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Coffee growth play + Tucker's 5 financial priorities frame the response",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 14,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-08f7-737a-a005-101cb76fa2d8",
      "evidence": "p14 #1 at-home coffee context → p15 zoom on cold coffee/Dunkin concentrates as growth pocket",
      "position": 4,
      "objective": "Zoom into coffee growth opportunity",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 70,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}