{
  "docId": "019dd923-5e88-73ef-bd5b-b0f1f6743c2e",
  "docSlug": "6ecc16685376d74d",
  "documentTitle": "barclays disruptive technologies conference bayer crop science handout 2024.06.11",
  "authorId": "Barclays",
  "authorName": "Bayer",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 20,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "case_study",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "Includes Bayer logo and Ground Breakers branding.",
  "elementsJson": [
    "headline_text",
    "photo",
    "big_number",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-b0f1f6743c2e/10",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-b0f1f6743c2e",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-b0f1f6743c2e.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-b0f1f6743c2e#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": ">80% growers in trials would plant Preceon Smart Corn again.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-103e-75c4-b715-722ec1d2009a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.65,
        "x": 0.04,
        "y": 0.2
      },
      "kind": "image",
      "text": "Comparison of Preceon Smart Corn (<7ft) vs Traditional Corn (9-12ft) in a field",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3642f539-8597-4229-92eb-481bde264216",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.2,
        "y": 0.8
      },
      "kind": "list",
      "text": "365 growers (>30k acres) in Europe & US in Groundbreaker trials in 2023",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6047b941-5276-454d-a6ae-bf4013a4dd7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.45,
        "y": 0.8
      },
      "kind": "list",
      "text": ">80% growers in trials would plant Preceon Smart Corn again",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe5d2446-5a87-41af-bd77-426c898bd267",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.45
      },
      "kind": "metric",
      "text": ">€1.5bn Global PSP Opportunity",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15326528-5b8d-44f9-b317-5644301fdac0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.65
      },
      "kind": "metric",
      "text": ">220m Global Acre Potential",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2198f77f-81a1-496f-8a18-d158bed1df00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.8
      },
      "kind": "metric",
      "text": "Phase IV Advancement of Biotech Trait in collaboration with BASF",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41472385-466d-481a-a33a-cf73420fc202",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global PSP Opportunity: >€1.5bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-103e-75c4-b715-77f857231cdd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.08,
        "y": 0.06
      },
      "kind": "title",
      "text": "Preceon Smart Corn System to Transform Corn Production",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f992a847-c668-4a23-80c0-6b9f5d59a7ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.08,
        "y": 0.12
      },
      "kind": "title",
      "text": "High-Value Biotech Approach Advanced to Phase IV; Breeding Targeted U.S. Launch in 2024",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57f86dbd-cdf9-4741-9a80-74cae1e59623",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1970-727c-8b76-266eccf63529",
      "evidence": "Title 'Preceon Smart Corn System to Transform Corn Production' states the impact.",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1970-727c-8b76-2a07c59db900",
      "evidence": "Photo overlaid with two labelled height-flags: 'Preceon Smart Corn <7ft' vs 'Traditional Corn 9-12ft'.",
      "confidence": 88
    },
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ce827472-73b4-4a45-9c0f-db45cdd9834d",
      "evidence": "Comparison of Preceon Smart Corn (<7ft) vs Traditional Corn (9-12ft) in a field",
      "confidence": 0.7
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1970-727c-8b76-32d2476247fa",
      "evidence": "Quantified: >€1.5bn PSP, >220m acre potential, 365 growers, >30k acres, Phase IV.",
      "confidence": 88
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "30c55f32-da89-4876-9b8f-31c4f46823c6",
      "evidence": "High-Value Biotech Approach Advanced to Phase IV; Breeding Targeted U.S. Launch in 2024",
      "confidence": 0.5
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1970-727c-8b76-35ec765036fb",
      "evidence": "Wide field photo with sky anchors a tangible product moment.",
      "confidence": 60
    },
    {
      "name": "Social Validation",
      "slug": "social-validation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1970-727c-8b76-2e1a9ab9b36f",
      "evidence": "Callout '>80% growers in trials would plant Preceon Smart Corn again' is third-party validation.",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 7,
      "beatId": "019dd95a-07a7-7579-bd60-b61ccaef337d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Pipeline (p7), portfolio refresh (p8), precision breeding/CropKey/Preceon (p9-13)",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 13,
      "from": 10,
      "beatId": "019dd95a-07a7-7579-bd60-bb5d1b72d6f6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Preceon trials >80% repeat, €1.5bn/€3bn PSPs, CropKey targets quantified",
      "position": 4,
      "confidence": 78,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 13,
      "from": 7,
      "beatId": "019dd95a-07a7-7579-bd60-cd16229ab5f9",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-4",
      "evidence": "Pipeline future PSP and CropKey 2023→2040 horizon",
      "position": 4,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 9,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-08f7-737a-a005-81863bb626a7",
      "evidence": "Five contiguous solution slides — precision breeding, Preceon corn, soybean HT4/IP3, wheat/rice systems, CropKey — each carrying its own quantified PSP/trial datum.",
      "position": 4,
      "objective": "Stack innovation proof points to evidence pipeline credibility",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 80,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}