{
  "docId": "019dd923-5e88-73ef-bd5b-896cb8960e33",
  "docSlug": "a9879c0fa0fab19a",
  "documentTitle": "barclays global credit bureau forum v30",
  "authorId": "Barclays",
  "authorName": "Experian",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 53,
  "pageCount": 66,
  "prevPage": 52,
  "nextPage": 54,
  "slideType": "impact_sizing",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "The slide uses a combination of bar charts and a product screenshot to demonstrate market penetration.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "bar_chart_grouped",
    "screenshot",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-896cb8960e33/53",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-896cb8960e33",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-896cb8960e33.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-896cb8960e33#slide-53",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Serasa has connected with more than 1/3 of the Brazilian adult population",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-103f-77d9-80b9-3f0193ce7355",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.06,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Free Member Enrollments (millions)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a6b8875-5e69-4d31-8aca-2a32c8c04f81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.06,
        "y": 0.58
      },
      "kind": "chart",
      "text": "Brazilian Population (millions)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd5743f8-bd16-4a9a-82ed-ea23ee280580",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.17,
        "x": 0.6,
        "y": 0.25
      },
      "kind": "image",
      "text": "Serasa Solutions mobile app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97dcf04a-b399-4d5f-937c-13b4d56ce21d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.15,
        "x": 0.81,
        "y": 0.3
      },
      "kind": "list",
      "text": "Free Report, Serasa Score, ID Monitoring, Financial Wellness, E-wallet, Positive Data",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a248174f-b9f1-4169-bf7a-77e722e11174",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Member enrollments: 59m",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-103f-77d9-80b9-433601fb0a9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Serasa has connected with more than 1/3 of the Brazilian adult population",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0a05f31-a894-41e7-990f-64c533493952",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.18,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "* Source: IBGE, 2021 | Instituto Locomotiva: Abr, 2021 | Team analysis.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a2670c6-c977-4342-ae85-e7794be3d766",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Rapidly scaling memberships",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f37cf110-bd85-4927-8df0-a3e5003a9079",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89d7-ed904bc13f68",
      "evidence": "Callout '1/3 of Brazilian adult population'",
      "confidence": 75
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89d7-f2ff529857c0",
      "evidence": "59m membership figure annotated",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 66,
      "from": 47,
      "beatId": "019dd95a-07a7-7579-bd61-045dd176ce31",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Social good, Brazil one-stop-shop ambition, wrap-up & Q&A",
      "position": 5,
      "confidence": 65,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 62,
      "from": 49,
      "beatId": "019dd95a-07a7-7579-bd61-1bf624626788",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "Serasa as one-stop-shop for financial life in Brazil",
      "position": 5,
      "confidence": 55,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 54,
      "from": 50,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "019dd95a-08f8-7619-ac2a-3d0c0419f157",
      "evidence": "p51 'Pandemic has accelerated search for credit'; p53-54 membership scaling",
      "position": 7,
      "objective": "Establish Brazil window-of-opportunity post-pandemic with engagement KPIs",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 70,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}