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      "text": "MARKETERS: 13 of 20 top advertisers in US\nAGENCIES: 4 of 5 holding companies\nBUYING PLATFORMS: Integrations or availability in all platforms\nSELLING PLATFORMS: Deep audience and identity integrations\nPUBLISHERS: All linear, MVPDs, CTVs\nCOLLABORATION PLATFORMS: 3 of 4 and first-to-market capabilities\nMEASUREMENT: Both traditional and emerging",
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