{
  "docId": "019dd923-5e88-73ef-bd5b-475f012c5bb9",
  "docSlug": "d3acc76716f85f1d",
  "documentTitle": "barclays global credit 2024",
  "authorId": "Barclays",
  "authorName": "Experian",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 47,
  "pageCount": 65,
  "prevPage": 46,
  "nextPage": 48,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a flow-based diagram to connect user actions with product tiers.",
  "elementsJson": [
    "process_diagram",
    "photo",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-475f012c5bb9/47",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-475f012c5bb9#slide-47",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.95,
        "x": 0.03,
        "y": 0.245
      },
      "kind": "diagram",
      "text": "Flow from Free Membership to Premium to Marketplace to Smart Money and Home Buying",
      "attrs": null,
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "130c5b8d-4f01-4574-9a71-e0dfab4633df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.12,
        "x": 0.03,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "Ingrid is an office manager who is looking to buy her first home in 2 years",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0be0ec51-ffa3-4016-9189-39f36533434d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.03,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "47 © Experian Public",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69bb78bf-debf-4d39-9f27-64f4920ee0b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.02,
        "y": 0.04
      },
      "kind": "title",
      "text": "Experian helps consumers achieve their financial ambitions... and this fuels our business",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25c0af41-e007-46c8-8b63-846ac37ce885",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1970-727c-8b75-009dc9677855",
      "evidence": "Title: 'Experian helps consumers achieve their financial ambitions'",
      "confidence": 75
    },
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "8a16ebcf-69fa-4398-ad4b-4423a9749f7d",
      "evidence": "Flow from Free Membership to Premium to Marketplace to Smart Money and Home Buying",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "16a51667-deec-4f88-af92-6f7f3d2a372a",
      "evidence": "Visual representation of a user's progression through product stages to achieve a goal.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 49,
      "from": 7,
      "beatId": "019dd95a-07a7-7579-bd60-a2240fa19836",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Ascend platform, Brazil pillars, Consumer Services co-pilot",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 49,
      "from": 47,
      "name": "Day In Life",
      "slug": "14-day-in-life",
      "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
      "matchId": "019dd95a-08f7-737a-a005-68e1c39384b1",
      "evidence": "p.47 customer journey, p.48 Smart Money use case, p.49 daily co-pilot product",
      "position": 8,
      "objective": "Show consumer financial co-pilot in user context",
      "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
      "confidence": 70,
      "description": "Humanize abstract data by walking through a single user's struggle and resolution"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}