{
  "docId": "019dd923-5e88-73ef-bd5b-13917bf239d4",
  "docSlug": "43414371f2298a01",
  "documentTitle": "2019 ccb investor day ba56d0e8",
  "authorId": "JPMorgan",
  "authorName": "JPMorgan Chase & Co.",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 43,
  "pageCount": 64,
  "prevPage": 42,
  "nextPage": 44,
  "slideType": "key_takeaways",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a series of bar charts to show relative uplift in product adoption, followed by a summary of financial and satisfaction benefits.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-13917bf239d4/43",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-13917bf239d4",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-13917bf239d4.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-13917bf239d4#slide-43",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Card households that adopt a non-card Chase product are 2.6x more profitable and 4pts higher NPS than Card-only households.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-28a8-72e5-a820-c86e91c570c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.9,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Likelihood to adopt a second product",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65a2922a-c07c-4084-99c6-f34f734bbd95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.36,
        "y": 0.7
      },
      "kind": "metric",
      "text": "2.6x more in pretax income",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3306ffdd-4341-4f94-902c-ca3f2e85abc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.54,
        "y": 0.7
      },
      "kind": "metric",
      "text": "4pts higher NPS",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb7b161c-18e8-447f-8985-23c387a211c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Pretax income: 2.6x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-28a8-72e5-a820-cf7faca624a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.86,
        "x": 0.07,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Card households that adopt a non-card Chase product are... ...than Card-only households",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67cacc79-0703-49ad-b4c9-d0fd1d4011a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.047,
        "y": 0.905
      },
      "kind": "source-note",
      "text": "Note: For footnoted information, refer to slide 57",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd5318a6-0692-40e4-85ee-6a95f411c4eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.042,
        "w": 0.705,
        "x": 0.047,
        "y": 0.105
      },
      "kind": "title",
      "text": "Engagement improves our ability to deepen relationships across Chase",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9298c6f-b26b-4350-9a5f-b37d5afe7fcd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}