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  "authorName": "JPMorgan Chase & Co.",
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  "notes": "The slide uses a combination of qualitative drivers and a quantitative bar chart to demonstrate successful market expansion.",
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      "text": "Applying this playbook to our existing network, we have grown our deposit share from 13% to 16% in top 10 markets while reducing our share of branches",
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      "text": "Attractive markets: Large, fast-growing expansion markets, including three of the top 10 markets, which alone represent ~$400B of industry deposits\nCross-LOB customers: Sizable existing customer base from other LOBs with high Chase brand affinity; Card customers have a 2.2x higher offer response rate\nOmni-channel: Powerful combination of branch-driven new-to-bank acquisitions and digitally-driven deepening\nSmarter footprint: Enabled by card transaction data and new ATM capabilities",
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