{
  "docId": "019dd923-5e88-73ef-bd5a-f629685924ab",
  "docSlug": "99a74719c7b54a1b",
  "documentTitle": "karen ward isfw",
  "authorId": "JPMorgan",
  "authorName": "J.P. Morgan Asset Management",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 13,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "closing_ask",
  "function": "state_next_steps",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "headshot",
    "other",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5a-f629685924ab/12",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5a-f629685924ab",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5a-f629685924ab.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-f629685924ab#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.16,
        "w": 0.16,
        "x": 0.64,
        "y": 0.128
      },
      "kind": "image",
      "text": "Karen Ward, Chief Market Strategist, EMEA",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5063d8d6-01b0-49b7-a145-c0a1e4c5c73f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.226,
        "w": 0.226,
        "x": 0.132,
        "y": 0.568
      },
      "kind": "image",
      "text": "LinkedIn QR code",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3faaca14-6bcb-45f7-b2b8-c4b21f3ab606",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.765,
        "y": 0.8
      },
      "kind": "image",
      "text": "J.P. Morgan Asset Management",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "020d5edc-851b-4bdd-a76c-28f58c639003",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.35,
        "x": 0.126,
        "y": 0.16
      },
      "kind": "title",
      "text": "Stay up to date with our latest research",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c23383f9-ed08-425f-8ea9-74069ce5e5d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.15,
        "x": 0.126,
        "y": 0.045
      },
      "kind": "title",
      "text": "Market Insights",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eafb502f-07e5-4cfb-96f9-ac52bc4a8a2f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Closing Techniques",
      "slug": "closing-techniques",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de942-6f17-7473-a492-e0798e64e4f9",
      "evidence": "Author headshot + QR code + 'Stay up to date' CTA closes deck",
      "confidence": 78
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de942-6f39-72ce-b233-63868e7f8fe0",
      "evidence": "Karen Ward portrait + Chief Strategist title borrows authority",
      "confidence": 65
    },
    {
      "name": "Storytelling: the closing ask",
      "slug": "closing-ask",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "e861c178-43eb-46be-b344-ef54dc087a36",
      "evidence": "title/action-title: Stay up to date with our latest research",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 11,
      "beatId": "019de942-68bc-73bb-8102-7f31427a2f7b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": null,
      "evidence": "Big themes recap p11; LinkedIn QR follow CTA p12",
      "position": 5,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}