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      "text": "1. Customers that had no previous relationship with Chase in prior month. Reflects FY 2019\n2. As of December 2019\n3. Compares response to Consumer Bank marketing offers from existing Chase Consumer Lending customers to response from pure prospects. Based on a campaign that ran from September 2019 through December 2019\n4. Represents YoY net deposit growth from December 2018 - December 2019\n5. Matched pairs analysis comparing product attrition of customers with one product (Card-only or Consumer Bank-only) vs. customers who obtained a second product (have both Card and Consumer Bank). Difference in attrition measured in December 2018, at the end of the post-treatment window (May 2017 - December 2018)\n6. Matched pairs analysis of deposit & investment (D&I) balance performance in 2018 for affluent customers who got a Chase vs. a competitor mortgage. Only includes customers who have at least $250K in their D&I wallet",
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      "text": "Notes on slide 18 – Consumer Lending is an important driver of acquisition and deepening across the franchise",
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