{
  "docId": "019dd923-5e88-73ef-bd5a-cf810eb5c1bd",
  "docSlug": "5ff34eb58d5e6eb5",
  "documentTitle": "2020 firm overview",
  "authorId": "JPMorgan",
  "authorName": "JPMorgan Chase & Co.",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.647,
  "pageNumber": 15,
  "pageCount": 50,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 25,
  "notes": "Uses a scatter plot framework with an overlay arrow indicating the 'growth vs stability' trend.",
  "elementsJson": [
    "headline_text",
    "scatter_plot",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5a-cf810eb5c1bd/15",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5a-cf810eb5c1bd",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5a-cf810eb5c1bd.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-cf810eb5c1bd#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.8,
        "y": 0.2
      },
      "kind": "callout",
      "text": "JPM clear outperformer",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6d9bb7d-5b33-4c69-b344-7a2ae261e4a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Industry comparison scatter plot",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26f55efe-39a7-4ee9-a56b-a10e0e85b673",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.52,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Banks universe scatter plot",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bba94cb-d389-4e7c-8ac8-149dc09a7526",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Note: For footnoted information, refer to slide 38",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4dac3a4-4469-498b-bae0-593c55290eca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.33,
        "y": 0.75
      },
      "kind": "legend",
      "text": "NTM P/E: <13x (green), 13x-20x (yellow), >20x (red)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c998127-6765-4dfe-bbb4-f130b1444308",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.8,
        "y": 0.85
      },
      "kind": "legend",
      "text": "Denotes core peer (blue dot)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a66f7017-7dbe-468c-a5a4-eae21315ecf0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Earnings growth (CAGR)",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-28a9-71be-806a-2c00e05d1b22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Banks have offered earnings growth and stability over the long-term – and among banks we have outperformed",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af351a14-12d8-4cc1-a992-4659c0e4d052",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "34b10fd7-edd4-4709-b554-f97e4924ae08",
      "evidence": "chart/waterfall: Net interest income ($B) waterfall chart from 2019 to 2021",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "Growth-Volatility Matrix",
      "slug": null,
      "matchId": "52c889f1-e624-4f50-bd57-dc89ed6b1935",
      "evidence": "Scatter plot mapping growth vs stability",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 14,
      "beatId": "2af1e69d-a5ee-4505-b293-4cb0a710e1aa",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The document presents a clear solution, highlighting the firm's competitive advantages and diversification.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 15,
      "from": 15,
      "beatId": "6de5cdeb-2f9c-47d9-8a12-7d724cfcd053",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Competition",
      "beatSlug": "sequoia-pitch-competition",
      "evidence": "The document presents a competitive analysis, highlighting the firm's outperformance among banks.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}