{
  "docId": "019dd923-5e88-73ef-bd5a-c2f22e97fcdf",
  "docSlug": "b0c2ac9cab5466fb",
  "documentTitle": "2022 consumer community banking investor day",
  "authorId": "JPMorgan",
  "authorName": "JPMorgan Chase & Co.",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 64,
  "pageCount": 106,
  "prevPage": 63,
  "nextPage": 65,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a custom framework mapping customer journey stages to business verticals and capabilities.",
  "elementsJson": [
    "process_diagram",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5a-c2f22e97fcdf/64",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5a-c2f22e97fcdf",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5a-c2f22e97fcdf.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-c2f22e97fcdf#slide-64",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.905,
        "x": 0.047,
        "y": 0.23
      },
      "kind": "diagram",
      "text": "Customer Journey mapping to End-to-End Commerce Experiences",
      "attrs": null,
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06581872-4961-4857-bb24-32676eae7f8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.047,
        "y": 0.69
      },
      "kind": "list",
      "text": "Principles: Optimize existing assets, Increase daily engagement, Drive differentiated value",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1135237d-18b3-47bc-85a9-fea2e686568b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.435,
        "x": 0.515,
        "y": 0.69
      },
      "kind": "list",
      "text": "Outcomes: Top of funnel engagement, Services revenue, Better economics",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a34c1ea-a6e1-4f44-87f2-d5556a11f333",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.65,
        "x": 0.047,
        "y": 0.105
      },
      "kind": "title",
      "text": "We are poised to capture incremental opportunities in Commerce",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dab4e26e-d334-4276-8ccf-b8211df3132b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "d09755ec-168d-438a-8310-b80f95cc3eaa",
      "evidence": "The slide explicitly maps customer journey stages to business experiences and capabilities.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}