{
  "docId": "019dd923-5e88-73ef-bd5a-b778a460dbc6",
  "docSlug": "071b09855986178e",
  "documentTitle": "2022 commercial banking investor day",
  "authorId": "JPMorgan",
  "authorName": "JPMorgan Chase & Co.",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 4,
  "pageCount": 23,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The diagram is a donut chart representing the business structure with CB at the center.",
  "elementsJson": [
    "donut_chart",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5a-b778a460dbc6/4",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5a-b778a460dbc6",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5a-b778a460dbc6.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-b778a460dbc6#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "JPMorgan Chase platform drives competitive advantage and unmatched value to clients",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2301-748f-9110-5bd093d53a9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": null,
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df6b012e-bfbe-40c3-b651-ab6f118a32e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.48,
        "y": 0.6
      },
      "kind": "list",
      "text": "CCB: Extensive branch network and small business client base; PB: CB bankers partnering locally creating powerful client impact; AM: Providing pension services and liquidity solutions to CB clients; CIB: The best investment bank, with $5B revenue from CB clients; Broad-based payments platform across consumer and wholesale",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29bd4613-2804-4ad1-b4fe-f5e847f2684b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.48,
        "y": 0.25
      },
      "kind": "list",
      "text": "Global footprint with local coverage and expertise; Investment capacity to drive long-term growth and innovation; Community presence and impact; Strong, global brand recognition bringing the best talent; Robust technology infrastructure; Firmwide utilities provide significant scale and cost benefit",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd5b41a3-9f6b-4c15-935a-5b6ba6f3fb52",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.48,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Scale advantage as part of JPMorgan Chase",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36689048-0151-44b9-b0c4-6a31c0429534",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.48,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "Firmwide partnerships deliver unmatched client value",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5016205-28b6-4b40-9fab-188a1a701873",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "1 Represents total JPMorgan Chase revenue from investment banking products provided to CB clients",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "acab7563-186f-4a36-b58a-4b38825ed7ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "JPMorgan Chase platform drives competitive advantage and unmatched value to clients",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99a626d6-b6c6-49b9-9f9d-50382ea92891",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "a984be38-dde2-4d2b-8948-740d89e05ed8",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Why",
      "beatSlug": "golden-circle-why",
      "evidence": "The KPI dashboard and business case slides provide evidence and justification for Commercial Banking's strategy, highlighting its competitive advantage and value to clients.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "0d9c27ea-3600-430b-9253-10f9e903c559",
      "evidence": "The golden circle loop is used to explain why Commercial Banking's strategy is effective, highlighting its competitive advantage and value to clients.",
      "position": 0,
      "objective": "Why Commercial Banking's strategy is effective",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}