{
  "docId": "019dd923-5e88-73ef-bd5a-b778a460dbc6",
  "docSlug": "071b09855986178e",
  "documentTitle": "2022 commercial banking investor day",
  "authorId": "JPMorgan",
  "authorName": "JPMorgan Chase & Co.",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 23,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "market_landscape",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "Includes map of US with legacy/expansion states and a bar chart showing revenue growth from 2010 to 2021 target.",
  "elementsJson": [
    "icon_grid",
    "map",
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5a-b778a460dbc6/12",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5a-b778a460dbc6",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5a-b778a460dbc6.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-b778a460dbc6#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Since 2016, doubled banker headcount while tripling revenue",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2301-748f-9110-772ffcdd43f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.485,
        "w": 0.458,
        "x": 0.51,
        "y": 0.315
      },
      "kind": "chart",
      "text": "Expansion market revenue growth ($mm)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9540461e-eda4-46ed-9806-2c65f2b37997",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.485,
        "w": 0.458,
        "x": 0.047,
        "y": 0.315
      },
      "kind": "image",
      "text": "US map showing legacy and expansion states with prospect density",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "652408c7-1d0b-42fd-a372-9a7bb9cb4f61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.097,
        "w": 0.25,
        "x": 0.51,
        "y": 0.455
      },
      "kind": "list",
      "text": "~6.3k Clients",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c0ec974-15cd-4f3f-80fc-a4b3d111cd76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.097,
        "w": 0.25,
        "x": 0.51,
        "y": 0.335
      },
      "kind": "list",
      "text": "~28k Prospects in expansion markets",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de634d0d-bfd7-4fbe-9a61-64b271701612",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.097,
        "w": 0.25,
        "x": 0.51,
        "y": 0.215
      },
      "kind": "list",
      "text": "3x Since 2016, doubled banker headcount while tripling revenue",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fdb0733a-f278-4db5-858c-9a24d0e2c509",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.097,
        "w": 0.097,
        "x": 0.254,
        "y": 0.215
      },
      "kind": "metric",
      "text": "~90% Middle Market offices located within branch network",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23fd75e6-7485-469e-ad74-4aa628c99019",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.097,
        "w": 0.097,
        "x": 0.047,
        "y": 0.215
      },
      "kind": "metric",
      "text": "20k Middle Market clients",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63469fd3-4783-4702-8b44-d21d6926e8f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.097,
        "w": 0.097,
        "x": 0.254,
        "y": 0.715
      },
      "kind": "metric",
      "text": "75 Top 100 MSAs in Middle Market footprint",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79dc2caf-28ba-4319-a42a-20ae0ed570e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue: $2,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2301-748f-9110-7bb8866870c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.458,
        "x": 0.51,
        "y": 0.825
      },
      "kind": "paragraph",
      "text": "New $2B expansion market target",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66a57b3f-96c0-4176-97af-075c4ca7f16d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.458,
        "x": 0.047,
        "y": 0.825
      },
      "kind": "paragraph",
      "text": "~44k Middle Market prospects",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70bf14af-008b-4e16-8356-aa0f8c5f2064",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.047,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Prior year revenue figures have been revised to conform to current presentation; Circles indicate number of prospects in a given city; Includes Canadian presence",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a7e94b2-d733-4d02-8a04-681ae03fd798",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.042,
        "w": 0.461,
        "x": 0.047,
        "y": 0.103
      },
      "kind": "title",
      "text": "Organic expansion in Middle Market Banking",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a49b0ba-306c-4e12-840c-7c84fd30d49a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "895dd0ac-69d5-4673-bc62-de1fb2a87f36",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The financial analysis, initiative list, and market landscape slides outline the impact of Commercial Banking's strategy and the next steps for growth and expansion.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "80d87973-095a-46f2-92e8-cb9a5813b33b",
      "evidence": "The financial analysis and initiative list slides imply the cost of inaction, highlighting the benefits of investing in the franchise.",
      "position": 1,
      "objective": "The cost of not investing in Commercial Banking's franchise",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}