{
  "docId": "019dd923-5e88-73ef-bd5a-a9eff67dbec3",
  "docSlug": "c865bb3b7d0689de",
  "documentTitle": "Consolidated Full Presentation",
  "authorId": "JPMorgan",
  "authorName": "JPMorgan Chase & Co.",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 95,
  "pageCount": 242,
  "prevPage": 94,
  "nextPage": 96,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a split-layout: left side shows product awards (social proof), right side shows performance metrics (NPS, complaints).",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5a-a9eff67dbec3/95",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5a-a9eff67dbec3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5a-a9eff67dbec3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-a9eff67dbec3#slide-95",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 0.9,
        "x": 0.05,
        "y": 0.84
      },
      "kind": "callout",
      "text": "Value of NPS: satisfied customers spend >30% more and attrite ~2x less",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6e14401-8aca-40ae-ab19-3803052f7734",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.42,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "image",
      "text": "Collage of credit card images with award text",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8788acf-80d7-4fa4-95ef-18f07f0b05de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.06,
        "y": 0.19
      },
      "kind": "list",
      "text": "WE ARE BEING RECOGNIZED FOR THE WORK WE ARE DOING...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1493f12-4499-4962-b999-b95826b2b35e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.51,
        "y": 0.19
      },
      "kind": "list",
      "text": "...AND ARE TAKING ACTION TO BUILD UPON THIS MOMENTUM",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d846d2f2-028e-47e9-9f4c-ede833fdd90c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.42,
        "x": 0.51,
        "y": 0.5
      },
      "kind": "metric",
      "text": "19% Reduction in customer complaints",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84cc7169-3bc2-471f-926c-c4e269a1ba9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.42,
        "x": 0.51,
        "y": 0.25
      },
      "kind": "metric",
      "text": "+3 NPS for Mass vs. 2021, +2 NPS for Affluent vs. 2021, +1 NPS for SMB vs. 2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2ce5a2c-06fa-43ff-b8c8-272ac99526c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "NPS: 70",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-28ac-70e6-a73d-866cd9f2925e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "We are investing in critical capabilities and experiences to better serve customers across all segments",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32f21d5a-c3c8-49fe-9553-2e346fd4d0bc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 242,
      "from": 21,
      "beatId": "52233aba-c04c-4af0-8bc9-4024999b8641",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document provides satisfaction by presenting the firm's strong track record, diversified business model, and commitment to advancing a sustainable and inclusive economy.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}