{
  "docId": "019dd923-5e88-73ef-bd5a-a06e55311743",
  "docSlug": "28bd52846ebc6a62",
  "documentTitle": "business leaders outlook pulse 2023 ada",
  "authorId": "JPMorgan",
  "authorName": "J.P. Morgan",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 11,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": null,
  "elementsJson": [
    "donut_chart",
    "bar_chart_horizontal",
    "bar_chart_vertical",
    "big_number",
    "bar_chart_horizontal",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5a-a06e55311743/2",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5a-a06e55311743",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5a-a06e55311743.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-a06e55311743#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Almost half of U.S. business leaders expect a recession this year or believe we are already in one.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-28a8-72e5-a80f-eb1d0a0ef125",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.378,
        "y": 0.6
      },
      "kind": "chart",
      "text": "PROFIT EXPECTATIONS",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b19864c0-495c-41d9-a0a0-9e7f1c7daa61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.708,
        "y": 0.6
      },
      "kind": "chart",
      "text": "ARTIFICIAL INTELLIGENCE USE WITHIN BUSINESS",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "374f1175-9364-4129-bac1-ce8d1febaa2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.378,
        "y": 0.175
      },
      "kind": "chart",
      "text": "VIEWS ON ECONOMY",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a14bf36-711d-4f44-8574-8e67be4a381f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.708,
        "y": 0.175
      },
      "kind": "chart",
      "text": "RECESSION RESPONSE",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ac58be6-f22f-4af7-aad0-41a4322df4d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.047,
        "y": 0.175
      },
      "kind": "chart",
      "text": "RECESSION CONCERNS",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d156495c-3bf7-464f-9d0b-c216e3fccef4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.12,
        "y": 0.65
      },
      "kind": "metric",
      "text": "85%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e23af57d-c048-4e31-9f83-1222daae742b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Recession sentiment: 45%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-28a8-72e5-a80f-ed07b1aa6c0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.378,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "More than half of leaders believe profits will increase in the next 12 months, nearly identical to January's expectations.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0599585f-0f1b-425b-8d5b-8d33b7fe59d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.708,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "In the event of a recession, more than three-quarters of business leaders said they would cut discretionary expenses and overhead.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18a1b6f7-5c20-4898-b6f7-cbad2927851d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.047,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Almost half of U.S. business leaders expect a recession this year or believe we are already in one. An additional 20% are not sure about an economic downturn.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d12f15f-9178-4c48-9299-cfdc2cf55d19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.378,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Leaders are more optimistic about the national economy now than they were in January. But they are far less optimistic than they were in the years before the pandemic.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e531383-b1ed-47f9-ae6d-cfa398b768ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.708,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "Roughly 4 out of 10 leaders plan to use AI tools in their companies, most commonly in business operations.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91b17d9e-6169-40a5-a8e3-480b94334519",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.047,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "More than 8 in 10 businesses are planning to add or maintain headcount.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4a693d7-c2e0-424b-b2b5-f0eeea079ca5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.215,
        "x": 0.047,
        "y": 0.08
      },
      "kind": "title",
      "text": "Executive summary",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "313049cb-9b25-4ea0-bf4c-93f213d9c8a8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "89c94fb2-c17a-4914-8eda-0de213840297",
      "evidence": "paragraph/paragraph: Leaders are more optimistic about the national economy now than they were in January.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 1,
      "beatId": "2d9202a6-0f86-4ccd-a665-e82571465efb",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "The executive summary and industry trends slides grab the audience's attention",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}