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      "text": "The time is now to start making choices about whether to get in the game and how to position your firm to win.",
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      "text": "like Morgan Stanley and Merrill Lynch, has a high concentration of wealth managed by a small set of banks. Research shows that each bank has room for 5 to 15 funds per asset class, and early entrants are already filling available “shelf space.” It’s also true that large traditional asset managers are moving into alternatives products through partnerships, acquisitions, and in-house development. Those opportunities won’t last forever.",
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      "text": "The funds that have already jumped in are still exploring what works in retail, and there’s a lot of learning left to do. But they are moving quickly, guided by the conviction that they will need a new and very large pool of capital to fund their growth ambitions. That is forcing the issue for the rest of the industry. The time is now to start making choices about whether to get in the game and how to position your firm to win.",
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