{ "docId": "019dd923-5e88-73ef-bd5a-82cf7b714f71", "docSlug": "bc4a0baabdc7f455", "documentTitle": "2023 global pe report roadshow deck", "authorId": "Bain", "authorName": "Bain", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.773, "pageNumber": 14, "pageCount": 16, "prevPage": 13, "nextPage": 15, "slideType": "industry_trends", "function": "summarize", "density": "overcrowded", "nDataPoints": 1, "notes": "The slide contains a repeated paragraph at the bottom, likely a layout error in the source document.", "elementsJson": [ "bullet_list", "paragraph", "callout_box" ], "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/14", "deckHref": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71", "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-14", "components": [ { "bbox": { "h": 0.08, "w": 0.76, "x": 0.12, "y": 0.64 }, "kind": "callout", "text": "One reality any retail strategy has to face is that private equity and the broader alternatives industry lack both brand recognition and a clear understanding among many high-net-worth individuals of how the business model works.", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "38193375-5c31-47b9-87eb-ab701f9bb941", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.76, "x": 0.12, "y": 0.12 }, "kind": "list", "text": "Distribution channel. What's the best way to reach our desired customer? Firms are working through private banks, financial advisers, traditional asset managers, and emerging digital channels. They are also going direct.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "866444e9-e3d7-4edc-858d-32962f22977a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.76, "x": 0.12, "y": 0.19 }, "kind": "list", "text": "Coverage model. What's our approach to marketing and sales? This, too, will depend on the channel, but some firms are standing up dedicated teams to build relationships with banks, advisers, and other intermediaries.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f188d3cd-5362-401a-bc32-4c1f37f28a39", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.76, "x": 0.12, "y": 0.27 }, "kind": "paragraph", "text": "GPs of all sizes are pursuing innovative strategies to raise individual capital. A few of the largest, like Blackstone and KKR, have all-in strategies matched to their ambitious AUM growth targets. Both have developed a range of tailored retail products, including publicly traded vehicles. And they have geared up to establish momentum across almost every channel.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0f441cb1-0bc1-48e4-9fb9-b02efa07e83f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.76, "x": 0.12, "y": 0.36 }, "kind": "paragraph", "text": "Apollo, meanwhile, has announced its ambitious Apollo Aligned Alternatives, which it describes as a \"replacement for S&P core equity holdings.\" It has the potential to be the largest fund on the Apollo platform in 2023. Constitution Capital has launched its Constitution Capital Access Fund, which is available to individuals with lower wealth levels who certify as \"qualified clients.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b855d19e-344e-46f3-b3d9-45422a2e2433", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.76, "x": 0.12, "y": 0.49 }, "kind": "paragraph", "text": "Firms are also rapidly adding capabilities to support these efforts. To cover financial advisers, Blackstone has assembled a team of 300 salespeople and created a training program on alternative investments. Ares acquired Black Creek Group's US real estate advisory and distribution business to expand its retail capabilities, while Partners Group built a private wealth unit focused on private banks and financial advisers and has partnered with digital platforms like ADDX.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d582b154-6c29-4809-b2b5-40a39770493f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.76, "x": 0.12, "y": 0.44 }, "kind": "paragraph", "text": "Blue Owl has found success targeting private banks and financial advisers. Its most recent $12.9 billion fund reports that more than 40% of its capital came from individual investors.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d869bf39-9e87-41e8-8f4c-a4f601f55fd0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.24, "x": 0.38, "y": 0.07 }, "kind": "title", "text": "Global Private Equity Report 2023", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2367e881-a67d-4b80-a74c-a91eeed73ded", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "The Turn", "slug": "the-turn", "agent": "Storyteller", "layer": "loop", "matchId": "019dd95a-1640-705b-b6be-36f0bb20c21a", "evidence": "Pivots the chapter from playbook optimism to a candid reality check.", "confidence": 70 }, { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "a2328cd4-653f-4cd2-8638-b8442cf176ba", "evidence": "The slide discusses the challenges of reaching high-net-worth individuals and the importance of understanding the target audience.", "confidence": 0.6 }, { "name": "Core Message Extraction", "slug": "core-message-extraction", "agent": "Architect", "layer": "slide", "matchId": "019dd95a-1640-705b-b6be-312814ad2200", "evidence": "Single callout admits PE 'lacks brand recognition and clear understanding among HNWIs'.", "confidence": 80 } ], "frameworks": [], "arcBeats": [ { "to": 15, "from": 14, "beatId": "019dd95a-0702-74a3-87e4-feb83783d1b6", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "HNWI survey reveals brand identity gap with 'I don't know' word cloud.", "position": 4, "confidence": 82, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "loops": [ { "to": 15, "from": 14, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "019dd95a-088c-724c-b310-8b06ac66770c", "evidence": "Bain HNWI survey (n=418) word cloud where 'I don't know' dominates over PE firm names.", "position": 3, "objective": "Use HNWI survey verbatims to show alternatives firms have a brand-awareness problem", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 85, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }