{
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  "docSlug": "bc4a0baabdc7f455",
  "documentTitle": "2023 global pe report   roadshow deck",
  "authorId": "Bain",
  "authorName": "Bain",
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  "notes": "The slide uses a matrix structure to compare strategic approaches for retail/individual capital entry.",
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      "kind": "callout",
      "text": "While the biggest GPs are generating the most buzz across the retail segment at the moment, firms of all sizes are dipping a toe in with a variety of market plays.",
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      "kind": "list",
      "text": "Market definition requires choices around a number of key considerations: Customer segment. What’s the trade-off between access and market size? Product offerings. Which of our asset classes makes sense based on the customer segment and regulatory considerations?",
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      "text": "In our experience, a strong retail strategy starts with defining a firm’s ambition and matching it to both the right customer segment and the most appropriate go-to-market strategy. It’s also essential to recognize that cracking the retail market will require skills and capabilities more common to a consumer products company than the average GP—branding, segmented marketing, product development, etc. That demands a clear-eyed assessment of what it will take to win in terms of capability building and operational support.",
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      "text": "While the biggest GPs are generating the most buzz across the retail segment at the moment, firms of all sizes are dipping a toe in with a variety of market plays (see Figure 5). It’s too early to identify winners and losers, but the diversity of approaches suggests there is no one-size-fits-all strategy.",
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      "kind": "title",
      "text": "Figure 5: Alternative asset managers are targeting individual capital using a variety of go-to-market plays, and some are pursuing more than one",
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