{
  "docId": "019dd923-5e88-73ef-bd5a-3f171573069e",
  "docSlug": "95e88d3c1fffd520",
  "documentTitle": "goldman sachs dec 2023 final 12 5 23",
  "authorId": "GoldmanSachs",
  "authorName": "Citizens Financial Group",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 9,
  "pageCount": 17,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "The slide highlights performance metrics comparing new operations (HSBC/ISBC) against legacy benchmarks.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "bullet_list",
    "big_number",
    "photo",
    "kpi_table"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5a-3f171573069e/9",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5a-3f171573069e",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5a-3f171573069e.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-3f171573069e#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "HSBC and ISBC consumer deposits per branch growth YTD has significantly outpaced legacy major metro branches.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-1d6d-7403-aeaa-e789cce3b832",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Deposit growth comparison",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67417297-175f-4564-9e91-1ce8f9e21c98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.02,
        "y": 0.97
      },
      "kind": "disclaimer",
      "text": "See page 14 for notes and important information on Non-GAAP Financial Measures, including “Underlying” results.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98085745-0c3b-498d-91a3-e93d6f5b53d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.18
      },
      "kind": "image",
      "text": "Marathon sponsorship photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1ad2820-4e5a-4772-9a86-cfb4828ab964",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.78,
        "y": 0.18
      },
      "kind": "list",
      "text": "The 2023 TCS NYC Marathon was Citizens first race since partnering with New York Road Runners to become their official bank. Marathon coverage delivered over 76.5MM impressions.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e13d2a64-db21-4399-b7eb-30f93be3a3f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "metric",
      "text": "+12%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d4108b4-a9db-4bb6-a95a-bddc9987e37c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.4,
        "y": 0.6
      },
      "kind": "metric",
      "text": "2x",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "372c9b88-090b-4258-9ca1-862a676a9c28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.03,
        "y": 0.8
      },
      "kind": "metric",
      "text": "1.3x",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ee42aa2-d27b-404f-84f8-eb8264b3e88b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.6,
        "y": 0.85
      },
      "kind": "metric",
      "text": "+15 pts / +5 pts",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9d5377d-ffe5-45c4-858f-adc1fd61c476",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Deposit growth: 9%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d6d-7403-aeaa-eb18d06b1102",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Building a leading NY/NJ Bank",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a15bb193-f93e-47fb-a1a7-381e4385ff60",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 8,
      "beatId": "3eb4fd3d-f8bb-4726-ad47-c16d314e1d2c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The document outlines the company's strategic initiatives and growth opportunities.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "6d009dbf-3bef-4bc9-8a33-364d996b9041",
      "evidence": "The document presents a clear and concise investment thesis.",
      "position": 0,
      "objective": "Why Citizens Financial Group is a compelling investment opportunity",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 12,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2ca3ddbb-6020-4492-aafc-28c448c60314",
      "evidence": "The document highlights the benefits of investing in the company.",
      "position": 1,
      "objective": "The cost of not investing in Citizens Financial Group",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}