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  "documentTitle": "why invest in goldman sachs",
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      "text": "GS has out performed its competitors except MS from 2000 to 2006.",
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      "text": "Return on Equity: 31.89%",
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      "text": "Return On Equity – Measures how much profit a company generates with the money shareholders have invested. GS has out performed its competitors except MS from 2000 to 2006. In 2006 GS ROE was 31.89% compared to MS ROE of 32.84%. Hence, GS ROE is gradually increasing.",
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      "text": "Return on Assets– shows income dollars generated per dollar of assets and also shows how profitable a company is relative to its assets. Goldman Sachs has beaten Bear Stearns for all the years, Merrill Lynch for all the years except 2003 and Morgan Stanley for all the years except 2000. Goldman Sachs, however, was below the industry average from 2001 to 2005 but was equal to the industry average in 2000.",
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