{ "docId": "019dd923-5e88-73ef-bd59-dddef82be3b0", "docSlug": "b5722f8c12c21bf3", "documentTitle": "The importance of being human in a digital world", "authorId": "Deloitte", "authorName": "Cambridge University Press", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.667, "pageNumber": 149, "pageCount": 224, "prevPage": 148, "nextPage": 150, "slideType": "other", "function": "other", "density": "overcrowded", "nDataPoints": 0, "notes": "This is a page from a book or academic publication, not a standard consulting deck slide.", "elementsJson": [ "paragraph" ], "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019dd923-5e88-73ef-bd59-dddef82be3b0/149", "deckHref": "/decks/019dd923-5e88-73ef-bd59-dddef82be3b0", "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-dddef82be3b0.json", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-dddef82be3b0#slide-149", "components": [ { "bbox": null, "kind": "callout", "text": "The more the body is datafied, the more physical it becomes.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-1044-75f9-bd06-71689004b0b4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.75, "x": 0.125, "y": 0.965 }, "kind": "disclaimer", "text": "Downloaded from https://www.cambridge.org/core. IP address: 98.118.43.248, on 02 Dec 2025 at 21:17:41, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://www.cambridge.org/core/product/D8CC33CF026507F324AF00CEEC7C894C", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7ec02a3f-24fd-423d-aaab-76561e6c8986", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.29, "w": 0.75, "x": 0.125, "y": 0.095 }, "kind": "paragraph", "text": "reconfigured very differently. Heartbeats mean one thing on a smartwatch at a spinning class and another when sitting behind a lie detector machine at a border detention centre. Such politics of being are not only about positionality and “where we are” but also include temporality and “when we are.” I was held twice at the UK border detention centre despite having a valid visa. On both occasions, a sympathetic border officer took upon himself the time-consuming task of removing me from the “bad list.” It feels like a wonder that, within 40 minutes, a detained suspicious person, banished to a corner of the airport under the watchful eyes of a guard, turns into a legal traveller. Like a thing, the body can be understood as “a temporary moment in an endless process of assembling materials, a partial stabilisation and a fragile accomplishment that is always inexorably becoming something else, somewhere else” (Gregson et al. 2010, 853). Code/Body, again, facilitates this temporary and mutable process of re-configuration. The more the body is datafied, the more physical it becomes.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bbc9b6b2-9d16-45b2-aa92-6131e8f5e7b2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.75, "x": 0.125, "y": 0.825 }, "kind": "paragraph", "text": "I had lived in London for 4 years and, after giving up my residency and returning to Iran, my tourist visa application was rejected. I was confused: I used to belong, work, live and actively participate in British society. Why was I suddenly out? Curiously, the judge had suggested since I can use technologies such as Skype to contact my friends in the UK, my human rights are not deemed to be violated. The code kept my body outside through its affordances to bring us closer. The movement", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cd9d9d0e-6057-4318-b83b-0cdb45b117d6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.38, "w": 0.75, "x": 0.125, "y": 0.44 }, "kind": "paragraph", "text": "The Code/Body blurs not only the virtual-material binaries but also nuances the politics of sorting by questioning the discourse of inclusion-exclusion through digital technologies, platforms and algorithms. Code/Body extends concepts such as the mediated body or the quantified self to propose an existential situation where the self stops to exist outside the code. This newly contended notion of self is the prerequisite of citizenship in the smart cities – the utopian dream of an urban life, which all societies are ambitiously moving towards. In future smart cities, we will not only witness behaviour nudging or the gamification of obedience (Botsman 2017); cities will be transformed into experimental labs, where the urban citizen is produced through measuring (Mattern 2016). On top of gathering data through sensors, following the movements and urban flows, and closely watching the bodies, the body becomes an instrument of belonging. To be in, it needs to be outed. The body needs to be thoroughly datafied to become integrated into the smart infrastructure of the city. Living in the Code/Body is a constant ride on a Moebius ring: the inside and outside depend on one how one defines their situation or how their situation is defined for them. The Code/Body could belong to an urban assemblage at a specific time and lose all its association by a slight change in the code in the next second. In Figure 9.1, I have drawn a Moebius ring on the verdict of my complaint against UK immigration’s refusal of my tourist visa.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fe34c74c-8f2c-4cf8-ad16-c958705ad13c", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "Like a thing, the body can be understood as 'a temporary moment in an endless process of assembling materials, a partial stabilisation and a fragile accomplishment that is always inexorably becoming something else, somewhere else' (Gregson et al. 2010, 853).", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-1044-75f9-bd06-77aa3e7d029e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.015, "w": 0.19, "x": 0.405, "y": 0.055 }, "kind": "title", "text": "The Birth of Code/Body", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bead4d4f-f7d1-4b92-9096-7d17b60e192e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.015, "w": 0.19, "x": 0.405, "y": 0.41 }, "kind": "title", "text": "9.3 A MOEBIUS BODY", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0d359abf-dd2f-44f0-b9e0-8a5b664a8d4f", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }