{
  "docId": "019dd923-5e88-73ef-bd59-d0d867bdee2c",
  "docSlug": "7696058ea94967fe",
  "documentTitle": "full report 1651767473 1215260173",
  "authorId": "Nielsen",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "pageNumber": 30,
  "pageCount": 30,
  "prevPage": 29,
  "nextPage": null,
  "slideType": "appendix_methodology",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": [
    "paragraph",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-d0d867bdee2c/30",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-d0d867bdee2c",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-d0d867bdee2c.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-d0d867bdee2c#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.23,
        "y": 0.64
      },
      "kind": "callout",
      "text": "Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c0c7802-663b-4646-9c84-b95f3f483254",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.65,
        "y": 0.83
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "715e0792-adf8-4694-b534-b0f9fafc7057",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.668,
        "y": 0.215
      },
      "kind": "list",
      "text": "Respondents by Region\nAPAC: 510 respondents\nEMEA: 464 respondents\nNorth America: 531 respondents\nLatin America: 438 respondents\nTOTAL: 1,943",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30d875e5-8b29-4b07-a5ba-354d992afc28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total respondents: 1,943",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3be3-7139-9dbf-66032bb10f94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.23,
        "x": 0.13,
        "y": 0.215
      },
      "kind": "paragraph",
      "text": "This is the fifth annual marketing report Nielsen has produced. The report leverages survey responses of marketers across a variety of industries whose focus pertains to media, technology and measurement strategies. This is the first time we fielded an international survey. Previous reports only include survey responses from marketers in the U.S. For this report, we engaged 1,943 global marketing professionals who completed an online survey between Dec. 2, 2021, and Jan. 12, 2022.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "145639a3-a5f0-445a-92e0-0cb58bbd0146",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.4,
        "x": 0.09,
        "y": 0.76
      },
      "kind": "paragraph",
      "text": "Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "729025c7-5663-46cb-b38e-67e8d6ac1caa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.398,
        "y": 0.215
      },
      "kind": "paragraph",
      "text": "In terms of seniority level, we engaged global brand marketers at or above the manager level. These managers work with annual marketing budgets of $1 million or more across the auto, financial services, FMCG, technology, health care, pharmaceuticals, travel, tourism and retail industries.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2eadf6f-7ed3-4d05-a005-bc8107517c2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.198,
        "x": 0.059,
        "y": 0.55
      },
      "kind": "title",
      "text": "About Nielsen",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12d48b2f-c5f3-49e3-b06d-eb7069f95945",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.063,
        "w": 0.367,
        "x": 0.028,
        "y": 0.105
      },
      "kind": "title",
      "text": "About this report",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af690869-409c-4aa8-b5d5-0a796ad65309",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "e554071a-16ac-4fee-8990-8eeeec6d25ef",
      "evidence": "This is the fifth annual marketing report Nielsen has produced.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}