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  "notes": "The chart uses a split bar approach to show trust vs. distrust for different advertising channels.",
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      "text": "In addition to amplifying brand exposure and engagement with new audiences, influencer marketing ranks high among global consumers as a trustworthy marketing channel.",
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      "text": "In addition to amplifying brand exposure and engagement with new audiences, influencer marketing ranks high among global consumers as a trustworthy marketing channel. Comparatively, many of the channels marketers plan to leverage more heavily in the coming year are less trusted by consumers globally. And just as brands should be focused on what they stand for and use that as a springboard for their owned marketing initiatives, they should be simultaneously aware of the context in which their ads are viewed. For example, the negative rhetoric against China as the source of the COVID-19 virus sparked significant hate speech online during the early phases of the pandemic. Amid that rise, however, advertising remained largely business-as-usual, placing brands at risk of being associated with hate speech because of ad placement. In an analysis last year, Nielsen identified 1,280 URLs that included Asian hate speech, 20% of which were published in 2021. In the first quarter alone, the analysis identified 250 ad campaigns that ran on URLs where brands were adjacent to content that featured the use of racist, disparaging, stigmatizing, and xenophobic terminology and conspiracies related to coronavirus origins, Asians and China. According to Nielsen Ad Intel, media companies spent $29.7 million on ads in those campaigns. Examples like these highlight the evolving scope of modern marketing considerations. Among the marketers surveyed for this year's report, however, the overwhelming majority believe they have at least some visibility into the content adjacent to their advertisements.",
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      "text": "Source: Nielsen 2021 Trust in Advertising study",
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