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      "text": "For example, Nielsen Scarborough data highlights that over half of U.S. consumers (52.3%) purchase from brands that support causes they care about; similarly, more than 36% expect the brands they buy to support social causes. Brand trust is also a significant purchase influencer.",
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      "text": "Marketers have always shouldered the responsibility of forging connections with consumers, but choice has never been greater, and consumers are increasingly looking for more than just a product or service from the brands they buy.",
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