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      "text": "A majority of marketers (69%) believe first-party data is important for their strategies and campaigns, and even more (72%) believe they have access to quality data to maximize the impact of their media budgets.",
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      "text": "Data confidence aside, there is widespread agreement that data is essential. Given the many—and growing—sources of data across the media industry, it's easy to see why marketers may agree on its importance, yet have difficulty feeling confident in how to harness its full power. A majority of marketers (69%) believe first-party data is important for their strategies and campaigns, and even more (72%) believe they have access to quality data to maximize the impact of their media budgets (61% in EMEA and 78% in North America).",
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