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      "text": "No two audiences are the same, and the increasing proliferation of channels produces an abundance of unique data sets. This is particularly relevant with respect to next-gen channels like connected TV (CTV) and podcasting, which present new challenges to traditional targeting solutions. CTV is especially a growing focus for global marketers, with 51% planning to increase their over-the-top/CTV spending in the coming year. In North America, the percentage is 61%, which aligns with last year’s streaming video boom. In the U.S., Americans streamed almost 15 million years’ worth of content across subscription- and ad-supported platforms.",
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