{
  "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76",
  "docSlug": "52e392c610a5892d",
  "documentTitle": "NCM SNCM Y 2022 SNCMP",
  "authorId": "Nielsen",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 48,
  "pageCount": 65,
  "prevPage": 47,
  "nextPage": 49,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "The slide uses pie charts to show the composition of reach for different age demographics.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/48",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-48",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.23,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "chart",
      "text": "P25-54 reach composition",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7691802a-bc3f-4ae7-932f-1e3e6cd57525",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.23,
        "x": 0.39,
        "y": 0.25
      },
      "kind": "chart",
      "text": "P18-34 reach composition",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad0ec221-4a63-4b8b-a298-ceb7983cfaef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.23,
        "x": 0.13,
        "y": 0.25
      },
      "kind": "chart",
      "text": "P2-11 reach composition",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff61c02d-5225-486c-8adc-a1143f5da44e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.3,
        "y": 0.2
      },
      "kind": "legend",
      "text": "Linear Reach Potential, Incremental AVOD Reach Potential, SVOD Only Reach",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39f65bf8-fbd4-4509-ad3c-4fe67893eb60",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Weekly Reach Potential: 78%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3410-73cb-b55e-7db0674d9cfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: Nielsen, Time Period R&F Analysis, Live+3; Streaming Platform Ratings",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b5bf259-96d8-43e2-bd2a-6d0fc60ada43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.42,
        "x": 0.29,
        "y": 0.1
      },
      "kind": "title",
      "text": "Avg. Weekly Reach Potential by Demo, January 2022",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b688b7a-afe0-40d2-9467-613a159e5a7d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 62,
      "from": 41,
      "beatId": "e3f7a329-638c-4c29-a577-766562e3ea8d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides extensive data and insights to support Nielsen's solutions",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}