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  "documentTitle": "NCM SNCM Y 2022 SNCMP",
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  "notes": "The chart shows a stacked bar graph of TV reach composition from Jan 2021 to Jan 2022.",
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      "text": "While overall reach of the Television screen remained more or less constant over the last year, the share has shifted away from linear consumption.",
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      "text": "Total TV Reach Composition by Viewing Source & Ad Model P2+",
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      "text": "While overall reach of the Television screen remained more or less constant over the last year, the share has shifted away from linear consumption. AVOD has become increasingly complementary to SVOD consumers while traditional linear content consumption has eroded.",
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      "text": "Source: Nielsen, Time Period R&F Analysis, Live+3; Streaming Platform Ratings",
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      "text": "20% of TV viewers did not tune into any form of linear TV, up 10% YoY",
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