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  "documentTitle": "NCM SNCM Y 2022 SNCMP",
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  "notes": "The chart shows a net decline in reach despite AVOD growth, with SVOD-only users increasing significantly.",
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      "text": "Without the benefit of AVOD, Ad-Supported TV would have seen a 16% decline in average weekly reach of P2+. SVOD only users grew 76% over the same time period, comprising 10% of all TV users in Jan-22 (up 5% YoY)",
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