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  "documentTitle": "NCM SNCM Y 2022 SNCMP",
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  "notes": "The chart uses bubble size to represent average weekly time spent, with axes representing YoY change in reach and frequency.",
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      "text": "Since the quantity of video consumed on the TV screen has normalized post-lock down, the share shift to digital has had a direct impact on traditional viewership",
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      "text": "Since the quantity of video consumed on the TV screen has normalized post-lock down, the share shift to digital has had a direct impact on traditional viewership. More viewers are now tuning into both ad-supported and non-ad supported digital content on a more frequent basis than ever before",
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      "text": "Source: Nielsen, Time Period R&F Analysis, Live+3; Streaming Platform Ratings; Note: STD = Broadcast Weeks 6-23 to create YoY comparisons from streaming measurement start time",
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      "text": "Streaming growth has cannibalized traditional TV routines",
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