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      "text": "CTV has transformed the way we access and consume content on the big screen. Measurement of that content continues to evolve at a similarly accelerated rate.\nNielsen's Streaming Platform Ratings adds another piece of viewing on the television screen, giving agencies and advertisers an opportunity to understand the interplay of device and viewing sources.\nThese data are used to compare potential advertising environments broadly to help determine at what point it will be necessary to diversify a client's platform strategy.\nThe following are some broad examples of how we've used the data thus far. For illustration purposes, we're only sharing our high-level analyses at this time.",
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