{
  "docId": "019dd923-5e88-73ef-bd59-ce5486f48c76",
  "docSlug": "52e392c610a5892d",
  "documentTitle": "NCM SNCM Y 2022 SNCMP",
  "authorId": "Nielsen",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 33,
  "pageCount": 65,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The slide uses a donut chart to show the total streaming share and a second donut chart to show the breakdown of that share by brand.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-ce5486f48c76/33",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-ce5486f48c76#slide-33",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Streaming video is becoming more prevalent while the distribution of usage also fragments",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3410-73cb-b55e-960ec916a089",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.5,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Video Streaming Distribution % by Brand, P2+",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c074da6-eea0-4809-9462-591267876234",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "chart",
      "text": "% Streaming Out of Total Use of TV, P2+",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0187cac-54c4-4dee-a7b3-8033aea939f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Streaming share of TV usage: 29%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3410-73cb-b55e-9b2b6937d71d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Nielsen NPOWER, SVR, Based on Streaming Capable Households",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7713895-2f78-40c7-97a1-cde0be2f6dd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "TV time spent with streaming is growing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ea91e4a-584f-4656-b864-2188bc3416f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.7,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Streaming video is becoming more prevalent while the distribution of usage also fragments",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "987a6b60-b92e-44df-9691-7c7dad26bc1c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 26,
      "beatId": "0f974dbe-7f75-4776-b935-a2c246eba384",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck presents Nielsen's solutions, including Nielsen ONE Content and Ads",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}