{
  "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54",
  "docSlug": "f11abd1587705b93",
  "documentTitle": "2024 icc men’s t20 world cup economic impact report",
  "authorId": "Nielsen",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 28,
  "pageCount": 30,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "impact_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The methodology relies on a proportion of foreign tourists planning to return, excluding multiplier effects.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo",
    "big_number",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/28",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.6,
        "y": 0.68
      },
      "kind": "callout",
      "text": "POTENTIAL FUTURE TOURISM VALUE $9.2M",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "631120ed-357d-4de6-bf2c-0a7b4d38a127",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Overall, 55% of international attendees mentioned they were highly likely to visit US again in the future.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3be3-7139-9dc2-ca3cffd3c37f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.6,
        "y": 0.78
      },
      "kind": "chart",
      "text": "Bar chart showing $7.6M for NY, $1.2M for Texas, $0.3M for Florida",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78ef62ec-9a3e-4172-ac5c-0eaee6ecc010",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.04,
        "y": 0.5
      },
      "kind": "image",
      "text": "Texas skyline",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9dfc2df-bd00-4a25-9012-971e65ff5808",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.32,
        "y": 0.5
      },
      "kind": "image",
      "text": "Florida beach",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1b7f9fe-98f6-4a84-ac9d-fa017a9ce158",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.18,
        "y": 0.2
      },
      "kind": "image",
      "text": "New York skyline",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3807e57-a437-490a-9353-c4ddc01fe2f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.6,
        "y": 0.18
      },
      "kind": "list",
      "text": "International Attendees visited several tourist destinations alongside attending the matches at various host cities. However, this visit may lead to further visits down the line for attendees with their friends and family. Overall, 55% of international attendees mentioned they were highly likely to visit US again in the future. The future tourism impact has been then calculated by taking a proportion of foreign tourists who plan to return to US and taking the average spends into account from our bespoke spends data. The future tourism impact will not have a multiplier effect currently, with this value being a potential value that could be utilized in the future.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1b55bc9-b792-4941-b7a4-4df66d13d8df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Future tourism impact: $9.2M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3be3-7139-9dc2-ccbc0b0bd048",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Copyright © 2024 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Source: Nielsen Sports analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95d0b1a3-460a-45a1-abb7-491f006bbf3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "We project an additional future tourism impact of $9.2M for US",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21b1029a-8cae-451a-a412-06909708fa10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "FUTURE TOURISM IMPACT – USA",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cae61dbc-4b6e-43c6-acff-bf481e072d83",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 27,
      "beatId": "3a1d144f-91c9-4300-b424-ef6417d9832b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The document discusses the economic multiplier effect and future tourism impact.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}