{
  "docId": "019dd923-5e88-73ef-bd59-c94e8136cc54",
  "docSlug": "f11abd1587705b93",
  "documentTitle": "2024 icc men’s t20 world cup economic impact report",
  "authorId": "Nielsen",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 21,
  "pageCount": 30,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "Includes methodology notes on exclusion criteria (5% international, 7% domestic) and derivation of average nights spent.",
  "elementsJson": [
    "data_table",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-c94e8136cc54/21",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c94e8136cc54#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.82,
        "x": 0.09,
        "y": 0.61
      },
      "kind": "list",
      "text": "As per bespoke research, 5% of international attendees have been excluded as they were not explicitly visiting USA to attend the event. Similarly, 7% of domestic visitors have been excluded as they were not explicitly visiting the host city to attend the event. The average number of nights spent by international attendees has been derived from bespoke research (Florida – 3.3, New York – 4.1, Texas – 6.0). For the rest of the attendees, the number of nights were derived from the event schedule.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "411bab53-d75c-4b5f-96fb-3be0df8c6513",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Accommodation Spend: $52.1M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3be3-7139-9dc3-238ad7340f99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Copyright © 2024 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Source: Nielsen Sports analysis, Nielsen Sports Attendee Follow-up Survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b55b9133-0071-48ef-bc32-f6fd5dfe2619",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.82,
        "x": 0.09,
        "y": 0.23
      },
      "kind": "table",
      "text": "Table showing attendee counts and spend by segment: Domestic, International, Players, Technical, Media, VIPs, Combined.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5a20d5f-9aa6-45dd-a120-c7a14a276719",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "ECONOMIC IMPACT – USA",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2abc2418-60cd-41a4-b30f-9be287c65464",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Accommodation spends through the event generated approximately $52.1M from the event for the economy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "335c215c-ba95-4180-a8e5-88fddba26492",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "4c61b680-c18f-4301-8344-aa940d791ce3",
      "evidence": "The slide features a table/data showing attendee counts and spend by segment, which suggests an emphasis on effectively presenting data.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 15,
      "beatId": "32f2b338-1bb0-49c8-bc52-7c1a23955e22",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The document details the various channels through which the event generated economic impact, such as accommodation, air travel, and retail spends.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 20,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "af74db15-5699-43d4-aeb5-ef59f2138937",
      "evidence": "The document provides data on the net increase in spending as a result of the event, illustrating the before-and-after effects.",
      "position": 1,
      "objective": "How did the event change the economic landscape?",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}