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  "documentTitle": "NIELSEN black audiences",
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      "text": "YouTube is claiming attention and influence as the No. 1 streaming platform among Black audiences with 13% of their total TV time, compared to 10% for U.S. viewers overall.",
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      "text": "Share of total TV time: 45.9%",
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      "text": "When we look at how Black adults are splitting their time with television, streaming is gaining share year-over-year. YouTube is claiming attention and influence as the No. 1 streaming platform among Black audiences with 13% of their total TV time.",
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      "text": "In addition to digital channels, Black Americans are power TV viewers. Black adults spend 46 hours and 13 minutes per week, compared with 34 hours and 57 minutes for the overall U.S. population.",
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      "text": "Source: Nielsen Audience Measurement, July 2024",
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