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      "text": "Black audiences spend 31 hours and 56 minutes on apps and websites on their smartphones and tablets—two full hours more than the U.S. overall.",
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      "text": "In 2024, global marketers planned to dedicate 63% of their budgets to digital channels, a significant increase from approximately half of their 2022 budgets. Understanding how Black consumers are using digital media can help advertisers.",
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      "text": "Given how much time this audience spends with digital media, it's not surprising that Black culture drives much of today's digital trends. Internet slang like \"periodt,\" \"bae\" and \"cap\" all originate from African American Vernacular English (AAVE).",
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      "text": "Digital media trends are a perfect example of Black America's outsized cultural and economic influence. As we've seen the last few years, Black Americans continue to lead engagement with media, including digital media.",
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      "text": "Source: Nielsen Audience Measurement Data, Q2 2024",
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