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      "text": "Not only are Black sports fans supporters of the brands that support them. They're also eager to share after they've seen a brand's sports sponsorship activation, more so than total U.S. sports fans.",
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      "text": "And their enthusiasm carries through to the point of sale. Black fans are 7% more likely than all sports fans to buy a brand after seeing its sponsorship activations. This is good news for brands that are trying to navigate the rising popularity of women’s sports.",
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