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  "documentTitle": "NIELSEN black audiences",
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  "notes": "The slide uses a bar chart to visualize growth percentages for three specific events: NCAA Women's Basketball Championship, WNBA All Star Game, and WNBA Draft.",
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      "kind": "callout",
      "text": "In fact, Black fans are 4x more likely to be very interested in the WNBA.",
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      "text": "Black viewership growth: +226.9%",
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      "text": "There's been growing fan momentum around women's sports in the U.S. for a few years now, and basketball has been at the center of it. The WNBA, Team USA and women's college basketball all set records in 2024.",
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      "text": "Star athletes like A'ja Wilson, Angel Reese and more have made a name for themselves in college and are driving Black fans' enthusiasm and interest in the sport. In fact, Black fans are 4x more likely to be very interested in the WNBA.",
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      "text": "With Black talent often at center court, Black viewers are also increasingly tuning in to watch when it comes to women's basketball. Over the last year, Black viewership has grown for several key women's basketball games.",
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      "text": "Source: Nielsen Nielsen National TV Ratings, Big Data + Panel, Persons 2+",
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      "text": "Fueling growth in women's sports",
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