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  "documentTitle": "NIELSEN black audiences",
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  "notes": "The slide uses a list of three distinct strategic pillars, each supported by data points from Nielsen studies.",
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      "kind": "callout",
      "text": "Tap new tools—with caution. Explore using AI and dynamic creative optimization tools to get the right inclusive creative to the right places—especially with Black-owned and Black-targeted publishers. A note of caution, however, a Nielsen study found 60% of Black respondents felt concern about AI-generated content, images and ads targeted toward their community. And their concerns might be founded, with burgeoning AI language models ascribing significant bias to AAVE speakers.",
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      "text": "Consider deeper partnerships with Black creators. Consider the impact of deeper partnerships across channels with creators—their reach and influence extends beyond social media. A Nielsen Brand Lift study found 77% of creator fans felt connected to brands featured in creator content. And these connections can help drive purchase decisions. In a recent survey, 17% of Black consumers said they're likely to increase purchases based on influencer/creator posts, compared with 10% overall.",
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      "text": "Balance your digital and traditional media mix. Don't dismiss traditional channels in the rush toward digital. Many Black consumers are still spending significant time with traditional channels. And digital channels can have challenges of their own. In the U.S., the average on-target rate for digital ads is just 64%. Make sure your media mix is tailored for your business goals—what's effective for one brand might not work as well for another. Focus spending on the channels that deliver the most ROI for your specific objectives and KPIs.",
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      "text": "Explore using AI and dynamic creative optimization tools to get the right inclusive creative to the right places—especially with Black-owned and Black-targeted publishers.",
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      "text": "on-target rate: 64%",
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      "kind": "paragraph",
      "text": "Given the time this community spends with digital media—and the influence they have—Black consumers have become digital's \"general market.\" How can you create authentic connections with this community to get ahead of today's digital trends?",
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      "kind": "source-note",
      "text": "5 Nielsen Attitudes on Ads Study 2024\n6 Nielsen Black Diaspora Study, powered by Toluna, 2023\n7 Nielsen 2023 Digital Ad Measurement Benchmark data",
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      "text": "Opportunities to connect",
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