{
  "docId": "019dd923-5e88-73ef-bd59-c3b5db588c7f",
  "docSlug": "d03852c00030b7b5",
  "documentTitle": "American Express Investor Day 2024",
  "authorId": "McKinsey",
  "authorName": "American Express",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 56,
  "pageCount": 201,
  "prevPage": 55,
  "nextPage": 57,
  "slideType": "impact_sizing",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a matrix-like structure to map customer segments to strategic levers, followed by a bar chart showing growth.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-c3b5db588c7f/56",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f#slide-56",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Prospect Small Business Billed Business Acquired",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf402e55-79f0-4a7a-bf2c-73f2ce8062b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Note: (1) Reflects the first 12 months of spending for a new customer acquired. For customers acquired less than 12 months prior, internal estimates have been used for their expected spending over the 12 month period",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4768bfb5-7026-4cba-a143-6540b59a54de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.55,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "framework",
      "text": "Customer Segment Matrix",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2594e426-8f33-4084-a82f-10ae5adbfebb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Billed Business Acquired: ~2x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e37-719d-8be6-6a9a6cadb5b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "We are using AI to enhance the effectiveness of our sales and marketing engine",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "191f500f-a28f-4a78-9d6b-363b5ac8466f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "matrix-nxn",
      "slug": null,
      "matchId": "bb090bd2-012a-4f66-baeb-57d475673610",
      "evidence": "The slide maps three 'Right' dimensions against two business sizes.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}