{
  "docId": "019dd923-5e88-73ef-bd59-c3b5db588c7f",
  "docSlug": "d03852c00030b7b5",
  "documentTitle": "American Express Investor Day 2024",
  "authorId": "McKinsey",
  "authorName": "American Express",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 201,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "agenda",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-c3b5db588c7f/2",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Demonstrate why we are confident in our aspiration to deliver 10%+ revenue growth and mid-teens EPS growth on a sustainable basis.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e37-719d-8be0-e1eb99d0bfd2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.4,
        "x": 0.58,
        "y": 0.09
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8ebc3ad-0db1-4608-8390-da71163ba2ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "EPS growth: 10%+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e37-719d-8be0-e6b9146f1aaa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.43,
        "x": 0.078,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Demonstrate why we are confident in our aspiration to deliver 10%+ revenue growth and mid-teens EPS growth on a sustainable basis.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78090073-c308-44bb-a156-3e74a7bea5b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.285,
        "x": 0.078,
        "y": 0.268
      },
      "kind": "title",
      "text": "Focus For Today",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "555d3f52-511c-47d2-b53a-759eaffcf1f4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 1,
      "beatId": "b72cf1b0-2838-47ba-baa3-44a42a5f928d",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Attention",
      "beatSlug": "aida-attention",
      "evidence": "The deck starts with a clear and concise introduction, grabbing the audience's attention.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}