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      "text": "Focus on differentiated products and growing partner-funded value; Embedded revenue growth from younger age cohorts; New-to-plastic industries in the US, and International coverage expansion; Further digitization of servicing, as calls per Card Member can continue to decline; Deepen relationships with customers through Business & Rewards Checking; Continued improvements in OPEX leverage, with increased scale",
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      "text": "Significantly increased % of cards acquired on premium products; Increased appeal to younger age cohorts; Achieved virtual parity Coverage in the US in 2019, and maintained each year since; Strengthened our digital capabilities, and increased number of digital-native customers; Grew deposits, covering 70%+ of all our funding needs; Improved OPEX leverage from 30% to 25% of Revenue from '17 through '23",
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