{
  "docId": "019dd923-5e88-73ef-bd59-c3b5db588c7f",
  "docSlug": "d03852c00030b7b5",
  "documentTitle": "American Express Investor Day 2024",
  "authorId": "McKinsey",
  "authorName": "American Express",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 141,
  "pageCount": 201,
  "prevPage": 140,
  "nextPage": 142,
  "slideType": "competitive_analysis",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke style diagram to illustrate the business model.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "process_diagram"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-c3b5db588c7f/141",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f#slide-141",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.96,
        "x": 0.02,
        "y": 0.63
      },
      "kind": "diagram",
      "text": "Card Members and Merchants connected by Data, Technology, and Analytics",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea5681b9-f869-41eb-85bf-e785710d195f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.96,
        "x": 0.02,
        "y": 0.24
      },
      "kind": "list",
      "text": "Brand Strength, Service Excellence, Membership Model, Lifestyle & Business-Centric Assets, Premium Customer Base at Scale",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6eaa84a-8fc1-43a3-82b4-7cf54957e2e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.96,
        "x": 0.02,
        "y": 0.53
      },
      "kind": "paragraph",
      "text": "Talented & Dedicated Colleagues",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae290712-6a25-4f34-94e4-0c3b445e2e68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.54,
        "x": 0.23,
        "y": 0.05
      },
      "kind": "title",
      "text": "One of our competitive advantages continues to be Service Excellence",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5df963c0-add6-4fd5-9dc6-24de276517a4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "4db731a2-3362-4426-978c-7761aec62a3d",
      "evidence": "The diagram shows a central entity (Amex) connecting two sides (Card Members and Merchants).",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 201,
      "from": 121,
      "beatId": "e853d0d0-4c58-48b7-822a-bcaccaf4df45",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The deck concludes with a clear call to action, encouraging investors to support American Express's plans.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}