{
  "docId": "019dd923-5e88-73ef-bd59-c3b5db588c7f",
  "docSlug": "d03852c00030b7b5",
  "documentTitle": "American Express Investor Day 2024",
  "authorId": "McKinsey",
  "authorName": "American Express",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 133,
  "pageCount": 201,
  "prevPage": 132,
  "nextPage": 134,
  "slideType": "other",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke style diagram to show the central role of technology in the Amex business model.",
  "elementsJson": [
    "icon_grid",
    "process_diagram"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-c3b5db588c7f/133",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f#slide-133",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "diagram",
      "text": "Card Members, Merchants, Technology, Data, Analytics",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85fb6e66-a454-4a63-a6ce-d87507f6a445",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Brand Strength, Service Excellence, Membership Model, Lifestyle & Business-Centric Assets, Premium Customer Base at Scale",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "568b1eda-8acf-4f41-b7b3-7ee0fc494b2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "Talented & Dedicated Colleagues",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ebd4a2c-28e7-4e07-b459-a81d0a34c0d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.2,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our Technology powers our global, differentiated business model...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0004434-5f7a-441a-86b4-4db76ee6a331",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Value chain",
      "slug": "value-chain",
      "agent": null,
      "layer": "slide",
      "matchId": "0ee86339-8c0a-43e4-a515-223074b48af7",
      "evidence": "diagram/value-chain: Brand Strength, Service Excellence, Membership Model, Lifestyle & Business-Centric Assets, Premium Customer Base at Scale",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "8ca1d3ec-0a6f-4c8d-afc7-4f53ccb411ce",
      "evidence": "The diagram maps the components of the business model and the flow between card members and merchants.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 201,
      "from": 121,
      "beatId": "e853d0d0-4c58-48b7-822a-bcaccaf4df45",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The deck concludes with a clear call to action, encouraging investors to support American Express's plans.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 136,
      "from": 126,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9904120b-5447-4ae0-aa1c-3d0551959fb7",
      "evidence": "The deck highlights the importance of investing in technology and growth initiatives, implying that not doing so would have negative consequences.",
      "position": 1,
      "objective": "The cost of not investing in technology and growth initiatives",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}