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  "documentTitle": "American Express Investor Day 2024",
  "authorId": "McKinsey",
  "authorName": "American Express",
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  "notes": "The chart uses a blue bar to highlight the future target aspiration.",
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      "kind": "chart",
      "text": "Servicing Expenses ($B)",
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      "text": "Servicing expenses as % of Revenue: <4.5%",
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      "text": "2019 6.5% 2020 7.5% 2021 6.3% 2022 6.0% 2023 5.6% <4.5%",
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      "text": "Servicing expenses as a percentage of Revenue continues to decline and our aspiration is to be <4.5%",
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      "evidence": "The deck highlights the importance of investing in technology and growth initiatives, implying that not doing so would have negative consequences.",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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