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  "documentTitle": "American Express Investor Day 2024",
  "authorId": "McKinsey",
  "authorName": "American Express",
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  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "nextPage": 106,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The slide uses indexed data to show relative growth and comparative performance across generations.",
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      "text": "Share of Wallet by Generation (Indexed to Older Cohorts)",
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      "text": "Transactions per New Account (Indexed to 2017)",
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      "text": "Note: Transaction per New Accounts is defined as the # of transactions in the first 12 months per account in the prospect channel. For Share of wallet, Non-Amex credit & charge card spend and lend of active Amex Consumer Card Members calculated from internal estimates of Card Member size of wallet capability",
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      "text": "Transactions per New Account: 175",
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      "kind": "title",
      "text": "...enabling New Card Members to transact more frequently & capture a greater share of wallet from younger generation",
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