{
  "docId": "019dd923-5e88-73ef-bd59-c3b5db588c7f",
  "docSlug": "d03852c00030b7b5",
  "documentTitle": "American Express Investor Day 2024",
  "authorId": "McKinsey",
  "authorName": "American Express",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 101,
  "pageCount": 201,
  "prevPage": 100,
  "nextPage": 102,
  "slideType": "market_landscape",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a two-column layout to categorize merchant acquisition strategies.",
  "elementsJson": [
    "headline_text",
    "logo_grid",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd59-c3b5db588c7f/101",
  "deckHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd59-c3b5db588c7f#slide-101",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.85,
        "x": 0.08,
        "y": 0.4
      },
      "kind": "image",
      "text": "Logos of Hilton, Kering, Delta, Walmart, B&Q, Fiserv, Global Payments, Worldpay, Stripe, Adyen, Block, Samsung Card, Isracard, Garanti BBVA",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0696c800-45f8-4d7b-b9f2-c485f4362911",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.08,
        "y": 0.24
      },
      "kind": "paragraph",
      "text": "Proprietary Team: Sign and manage larger merchants... drives most of our discount revenue",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e39ff2c-1242-400e-99af-e5da5ba4ca2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.45,
        "y": 0.24
      },
      "kind": "paragraph",
      "text": "Partners: Efficiently sign & process the long-tail of merchants ... critical to increase Card Members confidence to use their card everywhere",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e8de3ae-913c-4253-8f00-9dbe431afeca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "A key driver of our coverage success has been the continued evolution of the hybrid acquiring model...",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c24f8ac4-24b3-425b-9ae3-1a5844d51402",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "d74ac2fc-fc62-4716-bf54-1676c0cc97b9",
      "evidence": "The slide mentions 'Partners: Efficiently sign & process the long-tail of merchants' and 'Proprietary Team: Sign and manage larger merchants', suggesting a 2x2 matrix-like structure.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "hybrid-acquiring-model",
      "slug": null,
      "matchId": "71a39f7c-bd56-4e65-b296-2c2ccc343be1",
      "evidence": "The slide explicitly defines a two-pronged strategy for merchant acquisition.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}